Rajoy juega su papel en la campaña


Foto: EFE

Publicado por David Hernández Martínez @david_hm91

La comunicación política de Mariano Rajoy ha sido habitualmente criticada a lo largo de sus cuatro años de gobierno, más aún, esas críticas han sido más feroces cuando en campaña electoral ha evitado debates directos con otros adversarios políticos, incluso relegando esas funciones dialécticas en la figura de Soraya Sáenz de Santamaría.

No obstante, la apcalis uk estrategia del Partido Popular en estas elecciones parece meridianamente clara y se afianza según pasan los días de campaña. Parece que los estrategas de los populares han reconocido después de tanto tiempo, las fortalezas y debilidades políticas de Mariano Rajoy. Por ello, han decidido desarrollar una  maniobra conservadora, que no les haga perder votos, aunque tampoco le abre posibilidades de conseguir unos nuevos adeptos.

En este sentido, personalmente es conocido que Mariano Rajoy no se encuentra cómodo, ni le resulta fácil bregar con una entrevista en televisión, un debate con otros candidatos o mostrar fuerte oratoria frente a un multitudinario mitin. Sin embargo, el presidente del gobierno gana puntos en un acercamiento más directo con los ciudadanos y en interpelaciones en el Congreso o más controladas.

En este punto, la baza que ha ido exponiendo el Partido Popular durante la campaña en torno a la figura de Rajoy, ha ido dirigida en dos frentes de comunicación. Por un lado, continuar exaltando la gestión realizada por el presidente durante la crisis, enfrentándolo a la herencia del partido socialista y a la aparente inexperiencia de otros candidatos. Por otro lado, se ha intentado promocionar la figura de Mariano Rajoy, como un gran gestor y persona cercana a los ciudadanos, situándole así enfrente de otros líderes que acaparan los medios de comunicación.

Con todo ello, desde la cúpula de los populares, eran más que conscientes de que las criticas iban a lloverles por las incomparecencias de Rajoy en distintas entrevistas o debates. Por eso, han desarrollado toda una argumentación, que finalmente consolide la figura del presidente, no tanto en posibles indecisos, sino entre sus votantes más seguros y tradicionales.

Es decir, el PP está jugando unas bazas extremadamente conservadoras en estas elecciones, reconociendo que el panorama político que se abre ante ellos es verdaderamente complicado. Saben que cuentan con la amenaza de dos peligros serios. Primero, que muchos de sus votantes, desencantados con las políticas del gobierno, decidan abstenerse, hecho raro entre los electores de derechas, pero que en las últimas elecciones autonómicas parece haberse dado en más de una región. Segundo, que muchos de los votos anteriormente conseguidos, se decanten por la vía de Ciudadanos, formación que se ha convertido en una gran herida para el poso electoral del PP.

De esta forma, Mariano Rajoy y, por ende, los populares están manteniendo una práctica electoral muy reservada. Sus intenciones está claras desde el primer momento, evitar que haya más fuga de votantes, por lo que se necesita resaltar las virtudes del presidente y su gobierno, aunque no se intente corregir las flaquezas.




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